Hype Industrial Complex official music video out now

1 February, 2023
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Brand New Moon (feat. Madison McFerrin) [Official video]

Paul Chin's forthcoming album And Under Heaven We Are All Made Of Water, has been given a second visual companion in the form of a new music video for Hype Industrial Complex. The single, which has already been supported by Exclaim!, Apple Music, and TCY Radio on Tokyo's Block FM, is a fiery anthem for the Black and marginalised creators upon whose cultural cache and influence is extracted for profit, while they go ignored.

Directed by Katerina Zoumboulakis, the video also features portraits of Toronto creative icons Cola H, Witch Prophet, Vonny Lorde, Sydanie, TRP.P, Clairmont The Second, and Shad.


Artist's Note from Paul Chin

I intentionally wanted to put these artists I love front and centre in my music video because I thought it was important to be clear that I am talking about specific people whose lives, hearts, and livelihoods are impacted by the subject matter of this song. I wanted viewers to be able to gaze upon the faces of some of the invisible geniuses whose impact they take for granted. I only wish I could have wrangled more of them for shoot dates.


Credits

Music: Paul Chin

Mixing: Mike Ho

Mastering: Kristian Montano

Director: Katerina Zoumboulakis

Production Designer: Maria Al Sa'di

Stylist: Cat Calica

Production Co-ordinator: Andrew Francisco

Lighting & Photo: Paula Razuri

PA & Handycam: Akinyi Oketch

Locations: Anisha Rajkumar

2nd Unit Director: Serville Poblete

2nd Unit Director of Photography: David Nguyen

2U 1st AC: Praven Yoganathan

2U Grip: Nazari Andrukhiv

2U Gaffer/Swing: James D Ho

2U Gaffer/Swing: Jonathan Richey

2U PA: April Park

Management: Neil Juranek

Special Appearances

Cola H

Witch Prophet

Vonny Lorde

Sydanie

Phoenix Pagliacci

Truss

Clairmont The Second

Shad

Extras

Camille Heron

Jaslyn Marshall

Yamen Mouhanna

Gina Yang

Stephanie Sawah

Tiffany Wu

Jean Liang

Lettie Lo

Lan Yee

Akinyi Oketch

Gloria Chik

Diriye Hassan

Cat Calica

Arianne Young

Trevor Twells

Demetri Zoumboulakis

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© 2023, Paul Chin // The Nautilus Foundation